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Translation, Localization,
Internationalization and Globalization - Keys to Export Success
MBITA Santa Cruz Chapter Luncheon - June 20,
2008
SPONSORED BY RICHARD SCHNEIDER ENTERPRISES (RSE)
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The Monterey Bay
International Trade Association (MBITA) cordially
invites you to attend the next Santa Cruz Chapter luncheon meeting,
sponsored by new MBITA corporate sponsor Richard Schneider
Enterprises (RSE) a leader in providing global
translation and interpretation services with 27 years of experience,
working in over 170 languages for many different industries.
Technology has enabled us to reach out and touch one another across
borders of great distances. Companies are now able to communicate at
dizzying rates of speed but are facing risks of not getting their
messages conveyed properly.
This luncheon will explore translation, localization,
internationalization and globalization in general and how these
services help companies communicate throughout the world and what
expertise is needed to create a well-translated and localized
website.
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GUEST SPEAKERS
Richard Schneider,
President, Richard Schneider
Enterprises (RSE) will give his insights of
being in the translation and localization industry for 27 years.
Mr. Schneider believes that quality translation is the key to success
in the global economy. His colleague, Mei-Ling Chen,
Director of Translation, will further present that a good translation
is useless if you cannot get it on the web for everyone to have access
to. She will elaborate on how translation and localization
together help you get your message across international borders.
Andreas Mueller,
President, Bloofusion Group is
the co-founder and strategist behind Bloofusion, an online web-
marketing agency with offices in Germany and the U.S. Mr. Mueller
will be speaking on the importance of 'Internalization' in the context
of web marketing. Mr. Mueller currently serves as VP of
Promotions on the American Marketing Association Board (Silicon Valley)
and is member of Webguild Silicon Valley and the CMO Council as well as
the Global Committee of the Search Engine Marketing Professional
Organization (SEMPO)
Ernest J.
Scalberg, Ph.D., Dean, Fisher Graduate School of
International Business and Associate Vice
President at the Monterey Institute of
International Studies will give a presentation on
the Center for the Globalization and
Localization of Business Exports (GLOBE) at the
Monterey Institute of International Studies. This site shares
information and links on how companies can better adapt their products
and strategies to the unique conditions of global markets.
Joanne Furtsch
of TRUSTe will
speak on the importance of helping consumers and businesses identify
trustworthy online organizations through its Web Privacy Seal, Email
Privacy Seal and Trusted Download programs. TRUSTe has earned a
reputation as the leader in promoting privacy policy disclosure,
informed user consent and consumer education. TRUSTe turn-key
international solutions certify foreign-language privacy policies and
administer dispute resolution in a nation's native language.
Click here for speaker
bios.
When: Friday,
June. 20, 2008
11:30am
registration - Noon-2:00pm presentations
Where: Fuji Buffet - 525
Water St. - Santa Cruz, CA 95060
Price: Online registration until June 19th:
$25 members; $35 non-members
Pay at door: $30 members; $40 non-members
(cash or checks only)
CONTACT
Monterey Bay International Trade
Association (MBITA)
FOR MORE INFORMATION CLICK HERE
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